TurnTo is a micro-collaboration platform that enables shoppers to ask questions of past buyers before they buy. The social interactions drive sales and higher customer satisfaction consistently and is used by millions of shoppers worldwide.
A social TV app platform that combines multi-player game design with fun content creation tools (think Instagram) and a patented user interface for conversation. Currently available for iPad and soon to be released as a web application. Product: Desktop and Tablet Social Game for Television Details: A social TV app platform that combines multi- player game design with fun content creation tools (think Instagram) and a patented user interface for conversation. Currently available for iPad and web browser for limited […]
Product: Website with live and archived video of fashion runway shows and interviews Details: A Drupal CMS powered site that allows users to watch live fashion runway shows and archived footage. Users can sign up to gain access to additional content and features such as emailed reminders about upcoming shows and exclusive content. My Roles: User Experience Design, Production Management, 3rd Party Video Hosting/Streaming
This is one of the most creative ways to use computer vision technology that directly serves the marketing objective of selling a product. Developed originally by my Circ.us team for distribution in the U.S. on iPhone, then later revised by the team at Something Massive for international distribution. Product: Multi-user social iPhone game with point of sale activation Details: Users create their own tracks, race and share them with their friends and compete in tournaments. Tracks are created using advanced […]
Along with the team at Edelman Digital, my Circ.us team developed the first markerless augmented reality iPhone app. “Markerless” because the application could recognize the lids of Ben and Jerry’s ice cream without a machine readable marker such as a QR Code or Barcode.
Product: Android Application + Custom Bluetooth Device Details: The Ty Manager app helps users prevent the loss or theft of personal belongings. A Ty device (white disc shown right) is a custom, low power Bluetooth accessory that is attached to items a user wishes to track. Through the use of GPS, Bluetooth, and a rule-based learning system, the Ty Manager app can alert the user when the Ty device is about to go out of a pre-defined range. My Roles: […]
Product: Web-based Meta Game and Contest Details: For the launch of Total Defense 5 deodorant, Right Guard wanted to drive trial use of the product with young males. Total D MVP was a cross-site meta game involving NBA.com, RightGuard.com, iHoops.com, and other game sites. Regardless of their starting point, users were recruited into the Total D MVP meta game web app which tracked participation, game points and levels and distributed both virtual and real rewards. The gamification was powered by […]
Product: Multi-user 3D game as a promotional experience for major motion picture Details: By logging in to Second Life and visiting the recreated Nomad Hotel (where the movie takes place), users could compete throughout the virtual world to rack up the most kills while escaping their own death. Players had a chance to become the games most effective assassin and collect cash prizes. My Roles: Ideation, User Experience Design, Game Design and Play Testing, 2D and 3D Art […]